Air Jordan XXXI

ROLE: ART DIRECTION / DESIGN

 

 

Site experience design for the launch of the Air Jordan XXXI. The goal was to create a modular design system to house the release of all future colorways. It started with the ‘Banned’ colorway, featuring the AJ31, a reissue of the iconic AJ1, and a Jordan exclusive live-streamed event. 

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YEAR: 2016            AGENCY: R/GA            CLIENT: JORDAN

AJ31_1AJ31_1
AJ31_2AJ31_2
AJ31_3AJ31_3
BillboardBillboard
AJ31_6AJ31_6
AJ31_desktopAJ31_desktop
AJ31_7AJ31_7
AJ31_8AJ31_8
AJ31_9AJ31_9

TEAM
Associate Creative Director Visual: Gabriel Cheung

UX Designer: Gonzalo Fiorina

Design Director: ChiungHui Chiu

Visual Designer: Jenny Wu

Love Has No Labels

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