Love Has No Labels

Art Direction — Design

R/GA 2015

 

Site experience design for the Ad Council's campaign: Love Has No Labels. A reminder that even the most open-minded people can internalize the bias of cultural stereotypes. While the video helps expose this bias, the goal of the platform is to educate with real life stories and tips.
Results: +160M combined views. Second most viewed PSA in history. +1.5B media impressions. 

Visit the site

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Team


Global Chief Creative Officer: Nick Law

Executive Creative Director: Eric Jannon

Executive Creative Director: Chris Northam

Managing Director: Matthew Alland

Senior Producer: Jon Hingston

 

Integrated

Creative Director: Michael Ziegenhagen

Art Director: ChiungHui Chiu

Visual Designer: Jean-Lou Renoux

ACD Copy Kurt Jaskowiak

Copywriter: Peter Henningsen

UX Designer: HanShen Chen

Healthcare

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