Love Has No Labels

ROLE: ART DIRECTION / DESIGN

 

 

Site experience design for the Love Has No Labels campaign: a reminder that even the most open-minded people can internalize the bias of cultural stereotypes. While the video helps expose this bias, the goal of the platform is to educate with real life stories and tips.
Results: +160M combined views. Second most viewed PSA in history. +1.5B media impressions. 

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YEAR: 2015            AGENCY: R/GA            CLIENT: AD COUNCIL

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TEAM


Global Chief Creative Officer: Nick Law

Executive Creative Director: Eric Jannon

Executive Creative Director: Chris Northam

Managing Director: Matthew Alland

Senior Producer: Jon Hingston

 

FILM 

Senior Producer Diego de la Maza

Head of Film Production: Kat Friis

Group Account Director: Shawn Zupp

Account Manager: Becky Smith

Business Affairs Manager: Mister Brumfield

Social Content Studio Director: Andrew Dowd

 

INTEGRATED

Creative Director: Michael Ziegenhagen

Art Director: ChiungHui Chiu

Visual Designer: Jean-Lou Renoux

Associate Creative Director (Copy) Kurt Jaskowiak

Copywriter: Peter Henningsen

UX Designer: HanShen Chen

 

Associate Director Social Media : Dave Surgan

Associate Director Social Media : Whitney Alexander

Social Creative Strategist: Raegan Allsbrook

Planner: Graham Jones

Group Senior Technical Director: John Tubert

Senior Open Standards Developer: Michael Cohen

Senior Open Standards Developer: Chris Volk

Senior Open Standards Developer: Gerardo Rodriguez

Quality Assurance Lead: Tim King

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