Air Jordan XXXI
ROLE: ART DIRECTION / DESIGN
Site experience design for the launch of the Air Jordan XXXI. The goal was to create a modular design system to house the release of all future colorways. It started with the ‘Banned’ colorway, featuring the AJ31, a reissue of the iconic AJ1, and a Jordan exclusive live-streamed event.
YEAR: 2016 AGENCY: R/GA CLIENT: JORDAN