Camp by Walmart

Visual system for a star-studded camp designed for the Internet.

Project Info
Camp by Walmart is a free virtual camp produced and developed in partnership with CAMP, a Family Experience Company, and powered by the interactive video platform Eko. With 100 interactive episodes that lead to 150 activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.
 
We created the visual identity of the entire advertising campaign with a series of 3D animations made internally at the agency and in partnership with Steelhead's motion studio (Deutsch's production company) as well as a robust styleguide, the landing page and the app experience within Walmart's existing app.
 
 
Agency: Deutsch LA
Client: Walmart
Role: Design Director
Year: 2020
 
 
Team:
 
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
Associate Design Director: Joo Woo
UX Director: Elizabeth Cordingley
Motion Director: Andrea Senise
Visual: Taryn Oshiro-Washi, Karen Pham, Jeremy Gozzip, Erin Burrell
XD: Angie Kang
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JLR © 2024

Los Angeles, California

46.6079° N / 0.2358° E
 

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