Camp by Walmart is a free virtual camp produced and developed in partnership with CAMP, a Family Experience Company, and powered by the interactive video platform Eko. With 100 interactive episodes that lead to 150 activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.
We created the visual identity of the entire advertising campaign with a series of 3D animations made internally at the agency and in partnership with Steelhead's motion studio (Deutsch's production company) as well as a robust styleguide, the landing page and the app experience within Walmart's existing app.
Agency: Deutsch LA
Role: Design Director
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
Associate Design Director: Joo Woo
UX Director: Elizabeth Cordingley
Motion Director: Andrea Senise
Visual: Taryn Oshiro-Washi, Karen Pham, Jeremy Gozzip, Erin Burrell
XD: Angie Kang