Converse Icon

Art Direction — Design
R/GA 2018

 

Design concept for Converse Icon: a weekly 'drop shop' that constantly updates to spotlight one collaborator at the time, by featuring micro-collabs that are exclusively available in the app. The goal was to create a global operating system for streetwear culture — a platform that, not only highlights the next gen, but actively supports their growth.

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Team


Creative Director Visual: Gabriel Cheung

Creative Director UX: Gene Lu

UX Designer: Terrence Ma

Positivité Club

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