Google Stadia

Design Direction — Branding

Deutsch 2019

 

Revealed in March 2019, Stadia is a new cloud-based gaming service from Google that lets gamers stream the best games across any device, anywhere. 
In partnership with Google and Google Creative Lab, we sought to capture and elevate the service’s guiding principle: one place for all the ways we play. We helped develop the brand identity and visual system that celebrates Stadia’s simplicity, inclusivity and innovation.

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Stadia’s symbol is a rallying cry for everyone to gather around.

A flag that can be taken up by anyone—players, spectators, and creators—to play in a world of infinite stadiums.

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Color Palette

Comprised of vibrant oranges and a deep plum, the colors evoke feelings of whimsy and thrill. The color combinations create a bold gradient that helps to unify and entice gamers onto a new frontier that’s waiting to be explored.

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Typography

To extend and amplify our brand voice, we use Google Sans as our typeface for all Stadia communications.

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Guidelines

A 200-pages document introduces the essential elements of the Stadia identity system and explain how to use them to build the brand in order to maintain a memorable and meaningful voice for Stadia.

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Application

Taking another page from Google’s book, our visual system draw focus by building from white and adding the brand’s vibrant palette to only what is necessary.

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Motion Expression

Designed to reinforce Stadia’s motto to gather around, the use of motion emphasizes the innovative ability to unify gamers and transport them to new frontiers.

Additional Explorations

Team


Deutsch Design Team, Google & Google Creative Lab

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