Love Has No Labels
Art Direction — Design
R/GA 2015
Site experience design for the Ad Council's campaign: Love Has No Labels. A reminder that even the most open-minded people can internalize the bias of cultural stereotypes. While the video helps expose this bias, the goal of the platform is to educate with real life stories and tips.
Results: +160M combined views. Second most viewed PSA in history. +1.5B media impressions.
Team
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Global Chief Creative Officer: Nick Law
Executive Creative Director: Eric Jannon
Executive Creative Director: Chris Northam
Managing Director: Matthew Alland
Senior Producer: Jon Hingston
Integrated
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Creative Director: Michael Ziegenhagen
Art Director: ChiungHui Chiu
Visual Designer: Jean-Lou Renoux
ACD Copy Kurt Jaskowiak
Copywriter: Peter Henningsen
UX Designer: HanShen Chen
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