Love Has No Labels
ROLE: ART DIRECTION / DESIGN
Site experience design for the Love Has No Labels campaign: a reminder that even the most open-minded people can internalize the bias of cultural stereotypes. While the video helps expose this bias, the goal of the platform is to educate with real life stories and tips.
Results: +160M combined views. Second most viewed PSA in history. +1.5B media impressions.
YEAR: 2015 AGENCY: R/GA CLIENT: AD COUNCIL
TEAM
Global Chief Creative Officer: Nick Law
Executive Creative Director: Eric Jannon
Executive Creative Director: Chris Northam
Managing Director: Matthew Alland
Senior Producer: Jon Hingston
FILM
Senior Producer Diego de la Maza
Head of Film Production: Kat Friis
Group Account Director: Shawn Zupp
Account Manager: Becky Smith
Business Affairs Manager: Mister Brumfield
Social Content Studio Director: Andrew Dowd
INTEGRATED
Creative Director: Michael Ziegenhagen
Art Director: ChiungHui Chiu
Visual Designer: Jean-Lou Renoux
Associate Creative Director (Copy) Kurt Jaskowiak
Copywriter: Peter Henningsen
UX Designer: HanShen Chen
Associate Director Social Media : Dave Surgan
Associate Director Social Media : Whitney Alexander
Social Creative Strategist: Raegan Allsbrook
Planner: Graham Jones
Group Senior Technical Director: John Tubert
Senior Open Standards Developer: Michael Cohen
Senior Open Standards Developer: Chris Volk
Senior Open Standards Developer: Gerardo Rodriguez
Quality Assurance Lead: Tim King
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