Creative Direction — Branding
Since 2016
Creation of the lifestyle label Positivité Club, streetwear with good attitude. The mission is simple, to replace fear and hatred with acceptance and love. Life is not always pink and easy but some positive mental attitude can take you a long way.
Results: good vibes.
Team
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Copywriter: Gina Paradiso
Model: Gabriel Towles
Photographer: Damien Lecocq