Nike Presto

Art Direction — Design

R/GA 2016
 

Design of the experience for the global launch of the Nike Presto. Sneaker lovers around the world were given the power to personalize their own animated video. 
Results: +180K page views. +20K unique videos created.

Presto_colorsPresto_colors
Presto_typePresto_type
Presto_mobilePresto_mobile
presto_02presto_02
presto_04presto_04
presto_overviewpresto_overview
deliverables3deliverables3

Team


Creative Director Visual: Roberto Fara

Creative Director UX: Xavier Gallego

UX Designer: Talia Brigneti
Senior Technology Director: Nauman Hafiz

Lead Architect: Jin Sung Yoo

Technology Lead: Sergio Kuba

Senior Software Engineer: Eric Estes

Copywriter: Marc Weinreich

PMA Vibes

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