Hands-on design leader at the intersection of brand and product, building scalable visual systems and high-craft products.
Converse.com
Global makeover of Converse's e-commerce platform.
Carvana
Brand identity evolution of the Fortune 500 company.
Google Stadia
Brand identity and visual system for the cloud-based gaming service.
Nike Virtual Showroom
A collaborative workspace for sellers and buyers.
Love & Sports
Visual identity system and campaign for the brand's launch.
Air Jordan XXXI
Digital experience for the launch of the AJ31.
Focus
Product + Interface
Interaction + Prototyping
Web + App Design
Creative Direction
Brand Identity
Design Systems
Design Leadership
Design Ops
About
Jean-Lou is a hands-on design leader with 15+ years of experience. He specializes in building scalable visual systems and digital products, balancing strategic thinking and high-level craft. He is currently part of the design leadership at Heetch, headquartered in Barcelona.
Prior to joining Heetch, he served as a Director of Visual Design at Carvana, where he led a team of multidisciplinary designers to develop and roll out a new brand identity across marketing, retail, social, and product touchpoints.
Originally from France, Jean-Lou has spent 15 years in North America collaborating with some of the most talented people in the industry on projects ranging from interactive experiences to brand identity and product design for global brands, start-ups, and small businesses.
His past experience includes leading the global redesign of Converse.com while at R/GA in New York and co-leading the visual identity for Google Stadia at Deutsch LA. He has also crafted digital experiences for brands like Nike, Jordan, Taco Bell, and Goldman Sachs.
Along the way, his work has earned global recognition from awards shows such as the Cannes Lions, Clio Awards, One Show, Webby Awards, and D&AD Pencils.
