AIR JORDAN XXXI

Digital experience for the launch of the AJ31.

Project Info
The goal was to create a modular design system to house the release of all future colorways. It started with the ‘Banned’ colorway, featuring the AJ31, a reissue of the iconic AJ1, and a Jordan-exclusive live-streamed event.
 
 
 
Agency: R/GA
Client: Jordan
Role: Lead Visual Designer
Year: 2016
 
 
Team:
 
ACD Visual: Gabriel Cheung
UX Designer: Gonzalo Fiorina
Design Director: ChiungHui Chiu
Visual Designer: Jenny Wu
AJ31_6
AJ31_1
Billboard
AJ31_5
03_AJ31
1
2
3
04_AJ31
AJ31_8

JLR © 2024

Los Angeles, California

46.6079° N / 0.2358° E
 

Asset-43