Digital experience for the launch of the AJ31.

Role
Visual Design Lead

Scope
UI Design
Creative Direction

Agency
R/GA

Team
ACD Visual: Gabriel Cheung
UX Designer: Gonzalo Fiorina
Visual Designer: Jenny Wu

Overview

We created a modular design system to house the release of all future colorways. It started with the ‘Banned’ colorway, featuring the AJ31, a reissue of the iconic AJ1, and a Jordan-exclusive live-streamed event.