Site experience design for the launch of the Air Jordan XXXI.
The goal was to create a modular design system to house the release of all future colorways. It started with the ‘Banned’ colorway, featuring the AJ31, a reissue of the iconic AJ1, and a Jordan exclusive live-streamed event.
Art Direction, Design
ACD Visual: Gabriel Cheung
UX Designer: Gonzalo Fiorina
Design Director: ChiungHui Chiu
Visual Designer: Jenny Wu