AIR JORDAN XXXI
Digital experience for the launch of the AJ31.
Project Info
The goal was to create a modular design system to house the release of all future colorways. It started with the ‘Banned’ colorway, featuring the AJ31, a reissue of the iconic AJ1, and a Jordan-exclusive live-streamed event.
—
Agency: R/GA
Client: Jordan
Role: Lead Visual Designer
Year: 2016
—
Team:
ACD Visual: Gabriel Cheung
UX Designer: Gonzalo Fiorina
Design Director: ChiungHui Chiu
Visual Designer: Jenny Wu
UX Designer: Gonzalo Fiorina
Design Director: ChiungHui Chiu
Visual Designer: Jenny Wu
