Air Jordan XXXI

Site experience design for the launch of the Air Jordan XXXI.

The goal was to create a modular design system to house the release of all future colorways. It started with the ‘Banned’ colorway, featuring the AJ31, a reissue of the iconic AJ1, and a Jordan exclusive live-streamed event.

More info

Nike
Website

R/GA NY
2016

Role
Art Direction, Design