Hi Joko,
I'm a hands-on design leader with 15+ years of experience, currently Head of Design in Heetch's product org. I build high-craft products and multidisciplinary teams, using AI to move faster without cutting corners.
Here's a sneak peek ⮧
Focus
Product + Interface
Interaction + Prototyping
Mobile + App Design
Design Systems
Design Leadership
Creative Direction
Visual Systems
Brand Identity
About
Jean-Lou is a hands-on design leader with 15+ years of experience building high-craft consumer products and the systems that hold them together. He is currently Head of Design at Heetch, a ride-hailing app operating across Europe and Africa, where he sits inside the product organization alongside user research and service design, reporting directly to the Co-founder and CPO.
At Heetch, he led the shift from fixed fares to auction-style pricing across the passenger and driver apps, shipped end to end, and rebuilt the product's foundations: dark mode as the primary theme, unified tokens across brand and product, and accessibility across both. The apps run in five languages, including right-to-left Arabic.
Before Heetch, he served as a Director of Visual Design at Carvana, where he led a team of 8 multidisciplinary designers to develop and roll out a new brand identity across marketing, retail, social, and product touchpoints.
Originally from France, Jean-Lou spent 13 years in North America before moving to Barcelona, and has built and mentored teams across the US, Europe, and Africa. His past experience includes leading visual design for the global replatform of Converse.com at R/GA in New York, and co-leading the visual identity for Google Stadia at Deutsch LA. He has also designed digital products for Nike, Jordan, and Goldman Sachs.
Along the way, his work has earned global recognition from awards shows such as the Cannes Lions, Clio Awards, One Show, Webby Awards, and D&AD Pencils.
