Converse
.com

More than a destination, Converse.com is a platform for dialogue and collaboration. One that allows for effortless shopping while enabling discovery and cultivating relationships. A new site that better aligns with the brand vision: one as authentic, youthful and daring as the people who champion it.

This global makeover is the result of a 16 month-immersion, working side by side with the Converse design team from pitch to launch.

View the site

Converse
Global Website

R/GA NY
2018

Role
Lead Designer

Dashboard

Discovery happens when a homepage doesn’t feel like a homepage.

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Skateboard takeover

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Limited Edition

Discovery happens when an experience is as special as the product itself.

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Shoppable Editorial

Effortless means blurring the lines between content and commerce.

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Menu & Micro-interactions

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Additional Explorations

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Team

Executive Creative Director: Una Walsh
Creative Director: Gabriel Cheung, Gene Lu, Karen Bonna Rainert
Visual: Jean-Lou Renoux, Chiayu Chang, Han Song, Woohyun Lim, Kevin Lai
XD: Lillie Ferris, Mikaila Weaver, Terrence Ma, Catherine Rosenwald, Natasha Sligh
Copywriter: Kendra Jones, Leah Alfonso