Carvana

Camp by Walmart is a free virtual camp produced and developed in partnership with CAMP, a Family Experience Company, and powered by the interactive video platform Eko. With 100 interactive episodes that lead to 150 activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.

 

We created the visual identity of the entire advertising campaign with a series of 3D animations made internally at the agency and in partnership with Steelhead's motion studio (Deutsch's production company) as well as a robust styleguide, the landing page and the app experience within Walmart's existing app.

 

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Brand: Carvana

Role: Director of Visual Design

Year: 2022-2025

 

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Team:

 

Senior Director of Visual Design: Kenji Shimomura
Director of Visual Design: Jean-Lou Renoux
Visual Designers: Jeremy Gozzip, Rachel Garozzo, Katy Cook, Sherlock Chang, Robert Diep, Gabby Klein, Keith Nielsen, Amy Lee