Design of the digital experience for the global launch of the updated Nike Presto. Sneaker lovers around the world were given the power to personalize their own animated video and spread Instant Happiness.
Results: +180K page views / +20K unique videos created.
Art Direction, Design
Creative Director Visual: Roberto Fara
Creative Director UX: Xavier Gallego
UX Designer: Talia Brigneti
Senior Technology Director: Nauman Hafiz
Lead Architect: Jin Sung Yoo
Technology Lead: Sergio Kuba
Senior Software Engineer: Eric Estes
Copywriter: Marc Weinreich