Sneaker lovers around the world were given the power to personalize their own animated video and spread Instant Happiness.
Results: +180K page views / +20K unique videos created.
—
Agency: R/GA
Client: Nike
Role: Lead Visual Designer
Year: 2016
—
Team:
Creative Director Visual: Roberto Fara
Creative Director UX: Xavier Gallego
UX Designer: Talia Brigneti
Senior Technology Director: Nauman Hafiz
Lead Architect: Jin Sung Yoo
Technology Lead: Sergio Kuba
Senior Software Engineer: Eric Estes
Copywriter: Marc Weinreich
3D: Vasava.es