Nike Presto

Art Direction — Website
R/GA 2016

Design of the digital experience for the global launch of the updated Nike Presto. Sneaker lovers around the world were given the power to personalize their own animated video and spread Instant Happiness.
Results: +180K page views / +20K unique videos created.

More info

N01_Presto_colors
N02_Presto_type
N04_Presto_Icons
N05_Presto_mobile
N06_presto_02
N07_presto_04
N10_presto_overview
N12_deliverables3

Team

Creative Director Visual: Roberto Fara
Creative Director UX: Xavier Gallego
UX Designer: Talia Brigneti
Senior Technology Director: Nauman Hafiz
Lead Architect: Jin Sung Yoo
Technology Lead: Sergio Kuba
Senior Software Engineer: Eric Estes
Copywriter: Marc Weinreich