The Almond Board is a complex organization that serves a multitude of audiences including consumers, industry professionals, health professionals and food professionals across North America, Europe and Asia.
Our mission was to provide an essential service to people growing and using almonds by elevating Almonds.com into something to do, not just read.
Almond Board of California
Platform
Deutsch LA
2020
Role
Design Director
Color Palette
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The primary digital palette was refined for screens and stripped back to reflect the confidence and focus at the heart of the brand and
avoid diluting the visual impact. A secondary palette, inspired by Californian landscape, was created as an extension of the current brand colors and will be used for everything from campaigns, regional markets to UI elements.
Typography
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We’ve paired their primary brand typeface with a secondary typeface to create an editorial feel. Mackay is a powerful and elegant serif font with curvy / organic details to link back to the products. For all character based languages, we use Mackay for numbers and editorial-based English headlines.
Team
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Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
UX Director: Elizabeth Cordingley
Visual: Karen Pham, Amy Lee
XD: Angie Kang