Brand identity and visual system for the cloud-based gaming service.

Role
Design Director

Scope
Brand Identity
Brand System

Agency
Deutsch LA

Team
Head of Design: Adhemas Batista
Design Directors: Jean-Lou Renoux, Talin Baharian
Visual Designers: Karen Pham, Ayla Kim, Taryn Oshiro-Wachi, Joo Woo, Jun Ikeya
Google & Google Creative Lab

Timeline
4 months

Overview

Stadia is a cloud-based gaming service from Google that lets gamers stream the best games across any device, anywhere.

In partnership with Google and Google Creative Lab, we sought to capture and elevate the service’s guiding principle: one place for all the ways we play. We helped develop the brand identity and visual system that celebrates Stadia’s simplicity, inclusivity, and innovation.

A 200-page document was created to introduce the essential elements of the Stadia identity system and explain how to use them to build the brand to maintain a memorable and meaningful voice for Stadia.

All this work culminated in a Stadia brand and product reveal during a highly regarded keynote at the Game Developers Conference.