Converse Icon

App concept for the streetwear culture.

Project Info
Design concept for Converse Icon: a weekly 'drop shop' that constantly updates to spotlight one collaborator at the time, by featuring micro-collabs that are exclusively available in the app. The goal was to create a global operating system for streetwear culture — a platform that, not only highlights the next gen, but actively supports their growth.
Agency: R/GA
Client: Converse
Role: Lead Visual Designer
Year: 2018
Creative Director Visual: Gabriel Cheung
Creative Director UX: Gene Lu
UX Designer: Terrence Ma
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Los Angeles, California

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