Converse Icon

Art Direction — App
R/GA 2018

Design concept for Converse Icon: a weekly 'drop shop' that constantly updates to spotlight one collaborator at the time, by featuring micro-collabs that are exclusively available in the app. The goal was to create a global operating system for streetwear culture — a platform that, not only highlights the next gen, but actively supports their growth.

Icon_Wild Posting


Creative Director Visual: Gabriel Cheung
Creative Director UX: Gene Lu
UX Designer: Terrence Ma