Converse Icon

App concept for the streetwear culture.

Project Info
Design concept for Converse Icon: a weekly 'drop shop' that constantly updates to spotlight one collaborator at the time, by featuring micro-collabs that are exclusively available in the app. The goal was to create a global operating system for streetwear culture — a platform that, not only highlights the next gen, but actively supports their growth.
 
 
Agency: R/GA
Client: Converse
Role: Lead Visual Designer
Year: 2018
 
 
Team:
 
Creative Director Visual: Gabriel Cheung
Creative Director UX: Gene Lu
UX Designer: Terrence Ma
Icon_Wild Posting
Converse-icon-overview

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Los Angeles, California

46.6079° N / 0.2358° E
 

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