Converse.com

Art Direction — UX/UI — Design

R/GA 2018

 

More than a destination, Converse.com is a platform for dialogue and collaboration. One that allows for effortless shopping while enabling discovery and cultivating relationships. A new site that better aligns with the brand vision: one as authentic, youthful and daring as the people who champion it.

This global makeover is the result of a 16 month-immersion, working side by side with the Converse design team from pitch to launch.

Visit the site

Dashboard

Discovery happens when a homepage doesn’t feel like a homepage.

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Skateboard takeover

Limited Edition

Discovery happens when an experience is as special as the product itself.

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Shoppable Editorial

Effortless means blurring the lines between content and commerce.

Menu & Micro-interactions

Additional Explorations

Team


Creative Director Visual: Gabriel Cheung

Creative Director UX: Gene Lu

VD: Jean-Lou Renoux, Chiayu Chang, Han Song, Woohyun Lim, Kevin Lai

XD: Lillie Ferris, Mikaila Weaver, Terrence Ma, Catherine Rosenwald, Natasha Sligh
Copywriter: Leah Alfonso

Nike Presto

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