Nike Presto

Art Direction — Design

R/GA 2016
 

Design of the digital experience for the global launch of the updated Nike Presto. Sneaker lovers around the world were given the power to personalize their own animated video and spread Instant Happiness. 
Results: +180K page views / +20K unique videos created

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Team


Creative Director Visual: Roberto Fara

Creative Director UX: Xavier Gallego

UX Designer: Talia Brigneti
Senior Technology Director: Nauman Hafiz

Lead Architect: Jin Sung Yoo

Technology Lead: Sergio Kuba

Senior Software Engineer: Eric Estes

Copywriter: Marc Weinreich

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