Hi DuckDuckGo,
I'm a hands-on design lead with 15+ years of experience across agencies and in-house teams. I build brands and campaigns that hold together at every touchpoint, using AI to move faster without cutting corners.
Here's a sneak peek ⮧
Focus
Campaigns + Advertising
Art Direction
Creative Direction
Brand Identity
Typography
Motion Direction
Visual Systems
Web + App Design
About
Jean-Lou is a hands-on design lead with 15+ years of experience making campaigns and the brand systems behind them, across agencies and in-house teams. He is currently Head of Design at Heetch, a ride-hailing app operating across Europe and Africa, headquartered in Barcelona.
At Heetch he defined a new visual language called After Dark and took it from the apps out into growth, CRM, internal video, and localized assets across five languages and multiple markets. He also replaced the company's external agency spend with an in-house AI production pipeline built on Midjourney and Lottie, so a team of two now covers work that used to require an agency.
Before Heetch he was Director of Visual Design at Carvana, where he built and led a team of 10 and rolled a new brand across marketing, social, email, retail, and sports partnerships with NASCAR, IndyCar and Chicago Fire FC, developing distinct visual directions for the Buy, Sell and Finance business lines.
Originally from France, Jean-Lou spent 13 years in North America. At Deutsch in Los Angeles he co-led the launch identity and campaign for Google Stadia with Google Creative Lab, established Taco Bell's visual identity system as their external brand partner, and directed photography for Walmart's Love & Sports launch. Earlier, at R/GA in New York, he led the digital experience for the Ad Council's "Love Has No Labels," which won an Emmy, 8 Cannes Lions and 11 Clio Awards.
His work has also been recognized by the One Show, Webby Awards and D&AD Pencils.
