Design of a virtual showroom for Nike.
This space will be the single collaborative workspace for sellers and buyers at sell-in. The goal was to change the existing sales behaviors around the need for physical samples and multiple meetings: from hard-coded environments into a more scalable framework and platform.
This holistic sell-in experience using a virtual space was built to be intuitive to use, instill confidence in the buyers and create efficiencies.
Nike
VR
R/GA NY
2017
Role
Art Direction, Design