Nike Showroom

Design of a virtual showroom for Nike.

This space will be the single collaborative workspace for sellers and buyers at sell-in. The goal was to change the existing sales behaviors around the need for physical samples and multiple meetings: from hard-coded environments into a more scalable framework and platform.

This holistic sell-in experience using a virtual space was built to be intuitive to use, instill confidence in the buyers and create efficiencies.

Nike
VR

R/GA NY
2017

Role
Art Direction, Design

N01_Colors
N02_Types
N03_SceneLoad
N04_StoreLayout
N05_Category
N06_Walking
N06_Category
N08_Financials
N09_ProductFinancials
N10_Product-Planning-01
N11_Product-Select-Apparel

Team

Associate Creative Director UX: Jonathan Nachum
UX Designer: Sam Brewton