The Nike Virtual Showroom will be the single collaborative workspace for sellers and buyers at sell-in. The goal was to change the existing sales behaviors around the need for physical samples and multiple meetings: from hard-coded environments into a more scalable framework and platform built in Unreal Engine.
This holistic sell-in experience was designed to be intuitive to use, instill confidence in the buyers, and create efficiencies.
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Agency: R/GA
Client: Nike
Role: Lead Visual Designer
Year: 2017
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Team:
ACD UX: Jonathan Nachum
UX Designer: Sam Brewton