Global makeover for converse.com

Redesign of Converse’s e-commerce platform. From a traditional e-commerce site to a platform for discovery, easy shopping, and cultivating relationships.

Project Info
More than a destination, Converse.com is a platform for dialogue and collaboration. One that allows for effortless shopping while enabling discovery and cultivating relationships. A new site that better aligns with the brand vision: one as authentic, youthful, and daring as the people who champion it.
 
This global makeover is the result of a 16 month-immersion, working side by side with the Converse design team from pitch to launch.
 
 
Agency: R/GA
Client: Converse
Role: Lead Visual Designer 
Year: 2017-2018 
 
 
Team:
 
Executive Creative Director: Una Walsh
Creative Director: Gabriel Cheung, Gene Lu, Karen Bonna Rainert
Visual: Jean-Lou Renoux, Chiayu Chang, Han Song, Woohyun Lim, Kevin Lai
XD: Lillie Ferris, Mikaila Weaver, Terrence Ma, Catherine Rosenwald, Natasha Sligh
Copywriter: Kendra Jones, Leah Alfonso
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